The Power of Advertisements

Advertising is described as a form of communication that focuses around persuasion as a mode of selling products, services or an idea in terms of ideology. The resultant factor of advertising is to drive consumer behaviour in respect to a product. Advertisement works by branding of an image or name to a product, this in itself causes consumer to associate some qualities to the product in question.Advertising We will write a custom essay sample on The Power of Advertisements specifically for you for only $16.05 $11/page Learn More Advertisement has over the years taken a dramatic metamorphosis that has seen it going global in a matter of seconds; this has been facilitated by the web and the introduction of online advertising. Although advertisement is largely used in a product market as being the best mode of selling in a competitive market, it has been adopted in the world of politics as the surest way of selling one’s ideology to the masses. In A merica, politics over the years have moved from the conventional way of campaigning where candidates used to move from one state to another to advocate for their manifesto and ideology. Today all it needs for an aspirant is to set up a web page and any one in the world can access it. Campaigners use advertisement as a form influencing the voter’s decision making process. Campaign advertising generally takes two forms; it can take either emotional advertisement that focuses around empathy of the voters by persuasion where a particular person or party tries to be associated with the voter’s grievances. The other form of advertisement takes the form of attack where a person discredits his opponents based on their record or ideas and tries to sell himself and ideas as being the most viable and geared towards elevating the burden of the masses. Attack advertisements are also referred to as smear campaigns although they form the basis of what is referred to as dirty campaign s; they are legal as they criticize the opponent views and ideas as not being viable. Over the years this mode of attack campaign has progressed and moved to a high platform. The most popular and widely watched of this form of advertisement is the head-to-head debate that is viewed by millions across America on the local television channels. Although campaigning dynamics have changed over the past few years, what has remained the same is the fact that most political association or grouping employs the services of political scientists to design their campaign strategies as a means of carrying them towards achieving their goals. The question that arises then from the discussion is how the public view political campaigns and the strategies employed. A good example is a case where people dislike negative campaigns. Such people are of the view that it lucks the gist of being informative thus it is mostly ignored as being untruthful and thus voters cannot relate to.Advertising Lookin g for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another school of thought is that of the view that positive campaigns although it does not change its â€Å"tone† may not be truthful and thus it plays on the voters’ vulnerability and emotions rather than the content of the information they are giving. One of the paramount issues that remains in all campaigns is that campaigns are used by politicians to expand their political propaganda which they use to woo voters to their side of the political divide. According to some analyst and journals which are of the view that negative campaigns tend to reduce voters turn out although this may be true in some instances it is crucial to mention that negative campaigns tend to offer the voters with a wide range of information in regard to each candidate policies. This information may tend to be delegated with the purpose of mudslinging their opponents. The process allo ws for accountability as each of the candidates own up for what they have been accused of, which under normal circumstances they would not be obliged to do. The other question that comes to mind in relation to political campaigns in America is the issue of how politicking affects and impacts on the citizen behavior. Although there have not been concrete studies of how and to what effect these political actors use these emotions for their own gain, there is a substantial evidence that they play on voters ignorance or luck of information. For instance, most parties hold conventions and stage various rallies to drum up support for their candidates in areas where they have staunch followers. Based on some analyst social movement elicits sympathy from the voters. Advertising goes hand in hand with media and this has brought a lot of debate as to whether social media influences the voters view and perspective in voting. It is widely believed that most media stations or what we may refer t o as local televisions have been known to tilt the scale for some of the candidates in reference to the time given to a political advertisement to air. It is proven that an advertisement that tends to take long and receives wider coverage tends to be more effective in reassuring and convincing the masses. Media tends to play on voters psychology in terms of opinion polls where a certain candidate may be the most preferred in a certain state although at times this may be true as it may also be used psychologically to capture the undecided voters who mostly constitute the majority of the voters.Advertising We will write a custom essay sample on The Power of Advertisements specifically for you for only $16.05 $11/page Learn More In addition to capturing the voters mind, the media influences the ideas that most candidates give as their ideology, for instance most candidates will always place their promises on the masses demands regardless of whether they ar e viable or not. They try to please the masses; the media comes in as means to which these ideas are transmitted and at times emphasized, whereas the media is supposed to act as the watchdog, at times it forfeits its obligation in favor of certain candidates. Looking at the previous American general election and taking into perspective the You-tube advertisement in particular Barrack Obama â€Å"same path† and Senator John Mc Cain advertisement â€Å"problem just became nightmare’. In Mr.Obama’s advertisement, it is an emotional approach to the issues of tax cut, job employment and tries to highlight the cons of the previous administration based on economic performance where the rich were allowed high tax cut compared to the majority of citizens who basically fall short of that group. This type of advertisement tries to woo the voters by discrediting the previous administration policies and giving alternative options to the voters and show casing how his polici es will reduce the plight of the voters. On John McCain’s advertisement, â€Å"problem just became nightmare† it takes what we may refer to as a smear campaign because it comes to discredit him as being ignorant and a liar, as each of his policy statement is over written by what he had said earlier or just disputing his own words later. For instance he is quoted in a US daily as saying he is well-endowed in terms of military knowledge than economics and later on in an interview he says that he is a good strategist and economist, on a visit to Iraq, Mr. McCain claims to not using an armored vehicle and that he walked through the city without much security later on we learn that the security he was accorded was massive including being escorted by two black hawk helicopters and Apache gun ship. This sort of advertisement smears his reputation as being a chit. Lastly it is imperative to understand that political campaigns may be used as a means to tackling a mess that has been made in terms of an over statement made by either the candidate or people who are believed to be close to the candidate and who pull weight in terms of voters confidence. A good example is that advertisement of Senator John McCain â€Å"John McCain vs. John McCain†. The advertisement comes as a means of salvaging an already bad situation to show that Mr.McCain is a straight talker who puts things straight and he accepts his shortcomings.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, the debate about advertisement playing a key role in American politics will always be there as it is the most efficient means of capturing a massive audience and selling one’s ideas. Whether it takes a negative or a positive means it remains one of the most successful modes of campaigning. This essay on The Power of Advertisements was written and submitted by user Jacoby Santos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

3 Parallel-Structure Problems

3 Parallel-Structure Problems 3 Parallel-Structure Problems 3 Parallel-Structure Problems By Mark Nichol Each of the following sentences has an organizational flaw. A discussion of each is followed by a suggested revision. 1. People who are successful at careers in fashion design are hardworking, detail oriented, and love apparel. Each of the three qualities of successful fashion designers must be preceded by a verb, or they all must share one- or the first two must be connected by a conjunction in order to share one. Here, hardworking is supported by are and apparel follows love, but â€Å"detail oriented† is orphaned. The sentence must be restructured so that â€Å"detail oriented† shares are with hardworking: â€Å"People who are successful at careers in fashion design are hard working and detail oriented and love apparel.† (â€Å"People who are successful at careers in fashion design are hard working, are detail oriented, and love apparel† is also correct, but the first two qualities are closely related as terms that refer to aptitudes as opposed to the attitudinal quality of an interest in attire, so sharing of a conjunction seems more appropriate.) 2. Gluten has been blamed for everything from weight gain, bloating to mood issues such as depression. A list of factors must be organized as a list or a spectrum, but this sentence, although it is constructed to express a range of several factors, mixes the approaches. For consistency, the factors should be separated by prepositions only, without punctuation: â€Å"Gluten has been blamed for everything from weight gain to bloating to mood issues such as depression.† 3. Site users can be matched by location, gender, age, sexual orientation, and they’re encouraged to post a photo and personal description. The independent clause that follows the conjunction and is not part of the list in the preceding independent clause, which requires and before the final item in that list: â€Å"Site users can be matched by location, gender, age, and sexual orientation, and they’re encouraged to post a photo and personal description.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Grammar Test 1English Grammar 101: Verb MoodPredicate Complements

I need me summary of psychological artilce Essay

I need me summary of psychological artilce - Essay Example It has been estimated that anywhere from 9% to 80% of children with ADHD have significant learning problems.’ This problem of hyperactivity adversely influences the quality of life of the child through poor performance on all academic fronts. Though genetically influenced, yet underachievement is adversely influenced by hyperactivity. The method used for the research included multivariate genetic analysis since univariate is not capable of addressing the etiology regarding the covariance between the two – hyperactivity and academic achievement. Multivariate genetic research exploring the etiology of co-morbidity between diagnoses of ADHD and reading disability (RD) suggests that there is a significant genetic overlap between the two disorders (Light, Pennington, Gilger, & DeFries, 1995; Willcutt, Pennington, & DeFries, 2000). The research also found out that between the two disorders about 64% of the phenotype covariance was attributed to influences which were commonly genetic in nature. Co-relations between the parents and teachers on the agreement for hyperactivity were more or less the same. The results for association between hyperactivity and academic achievement showed that problems of hyperactivity were strongly associated to academic achievement than the regular cognitive behavior. Results also showed that cognitive behavior generally des not substantially contribute to any covariance between hyperactivity and achievement. When comparing among the children, the results in the teacher ratings showed that children who exhibited greater hyperactivity also exhibited lower levels of achievement academically. For the parent ratings the results showed that the co-relation between hyperactivity and academic achievement for lower for the males and females when compared to the teacher groups. It was found that genetic covariance between the two – hyperactivity and achievement was consistent between the narrowly defined phenotype regarding problems of

Challenges and Drawbacks of a Non-Traditional Student Research Paper

Challenges and Drawbacks of a Non-Traditional Student - Research Paper Example But while there is a great influx of non-traditional students on the college campus, much of the higher education system is regrettably still not fully developing this non-traditional population (Beicastro & Purslow, 2006, p. 2). Unfortunately as well, there is still relatively little actual academic research on nontraditional students on college campuses (Kortesoja, 2005). The growth in the non-traditional undergraduate population is also found in the graduate school population in the United States. It is estimated that 50% of all graduate students are older than age 30 years (United States Department of Education National Center for Education Statistics, 1998, p. 55). Graduate schools are now facing the same issues as the undergraduate programs in working with these typically older students. Regrettably, there is very little research on non-traditional graduate students either (Kasworm et al., 2000, p. 453). According to the United States Department of Education, a non- traditional higher education student is a student who has one of the following characteristics: delays enrollment, attends part-time for at least part of the academic year, works full-time while enrolled, is considered financially independent for purposes of determining eligibility for financial aid, has dependents other than a spouse, is a single parent, or does not have a high school diploma. According to information from the Department of Education for the year 2000, 73% of all higher education students in the United States have at least one of these non-traditional characteristics. (United States Department of Education National Center for Educational Statistics, 2002, p. 25). When only focused on the characteristic of age, it is currently estimated that as many as 45% of college students are older than age 25 years (Beicastro & Purslow, 2006, p. 2). Talking about theological education, the same

The links between CFCs Essay Example for Free

The links between CFCs Essay There have been many methods to try and investigate the chemistry of the atmosphere. Some scientists use monitoring to find out what is present in the atmosphere and in what concentration. Many of the substances present have characteristic absoroptions in the infra-red and ultra-violet reigons of the spectrum. (1) Eg Ozone absorbss ultra-violet radiation with wavelengths below 360nm. (1) Ozone concentration has to be measured over a period of time, at different heights and lattitudes to make sure that any decreases are not from natural influences. This can be done from the ground, high-altitude planes and satellites. Laboratory measurements are used to determine how substances will behave in the stratosphere like how they are affected by solar radiation and the rates of reaction. The rate constants are very important and allows the rate to be calculated for almost any conditions. It is not enough to know how they react in the laboratory because, on this small scale, gases mix quickly by diffusion (1) but in the stratosphere there are much larger distances and known gasses are not perfectly mixed. We would not be able to make full use of these measurements without knowledge of air movements (meteorology). CFCs in the troposphere are extremely unreactive but in the stratosphere there are much higher levels levels of radiation energy which are needed to break down C-Cl bonds. This energy does not reach the troposphere because it is filtered out by the O2 and O3 molecules present in the stratosphere. Small concentrations of CFC 11 (CCl3F) were discovered in rural areas, wel away from any sources,and showed that it was able to diffuse to Antarctica. Such a stable gas would accumulate in the atmosphere. Scientists flew into the ozone hole and measured the concentrations of ClO radicals and O3. Figure 4 below (1) shows that the concentration of O3 fell dramatically at the point where the concentration of ClO radicals soared. This was conclusive proof that a catalytic cycle involving Cl radicals must be involved in O3 depletion. Also figure 1 (4) shows a severe depletion in the ozone layer over the Antarctic on October 1, 1999. The rapid depletion of CFCs in the stratosphere is due to the high levels of ultra-violet radiation which leads to the photodissociation of CFC molecules. Eg A CFC 11 molecule would absorb the high energy ultra-violet radiation and fragment to release chlorine radicals: CCl3F == CCl2F + Cl. (1) The Cl radical could then destroy ozone in a catlytic cycle (1): Cl + O3 == ClO + O2 ClO + O == Cl + O2 overall: O + O3 == 2O2 (1) The chlorine atoms are not used up in these reactions, they are homogeneous catalysts. (4) The raction rate is fast and one chlorine molecule could destroy thousands of ozone molecules. The oxygen free radicals, O in the second equation, are formed continuosly in the stratosphere. Ozone depletion is most severe over Antartica in the southern spring because of unique weather conditions, the sun disappears for six months. In the winter a vortex of cold air isolates the circulating air mass from the rest of the atmosphere (1), polar stratospheric clouds form allowing particles nitric acid frozen around the nuclei of sulphuric acid. The clouds provide a surface for the reaction of HCl with ClONO2. This reaction produces Cl2 which breaks down to form Cl radicals when the sun returns. These radicals lead to the destruction of Ozone. Figure 5 below (1) shows how polar stratospheric clouds help Cl radicals to destroy ozone. As the chemistry of chlorine in the sratosphere is better understood it is shown that some gasses like NO2 and CH4 can react with ClO radicals and interrupt the catalytic cycle: Cl + CH4== HCl + CH3 ClO + NO2 == ClONO2 The chlorine atoms become bound up in the stable reservoir molcules, HCl and CIONO2. They remain chemically inactive until realeased (3). CFCs have been used so widely for many reasons. It has the essential physical properties for a refigerent, appropriate boiling and freezing points (low enough to evapourate efficiently but high enough to liquefy by compression) (2). Its chemically stable, non toxic and cheap. (2) CFCs and the related HCFCs quickly became the refrigerantschioce for almost all applications. It had a wide range of uses, see table 2 below(2), and it was better than all previous refigerants. Table 2 (2). Compound Number Bp/ C Major Applications CCl3F CFC11 23 Air conditioners, water chillers, aerosols, coolant CCl2F2 CFC12 -29 Domestic fridges and freezers, car air condtioning, poly(styene) foams Scientists want to use HFCs (hydrofluorocarbons) as a replacement for CFCs because they contain fluorine as the only halogen (2). They also do far less damage to stratospheric ozone because HFCs are broken down in the troposphere by OH radicals so very little reaches the stratosphere also the C-F bond is not broken in the stratosphere. HFCs have no effect on O3 but they contribute to global warming. Also existing equipment will have to be modified or redesigned which could be very expensive. References:- 1. Article 1 Do CFCs destroy the ozone layer? , taken from ChemistryReview, March 1993. 2. Article 2 The rise and fall of CFCs, taken from Chemistry Review, September 1996. 3. Chemical Ideas pg 242 Heinemann 4. http://www. cis. ohio-state. edu/hypertxt/faq/usenet/ozone-depletion/top. html.

Expeditions to Antarctica and Annapurna Essay -- Comparison, Shackleto

When taking a quick look at the two expeditions, one led by Ernest Shackleton to Antarctica and the other led by Arlene Blum to climb Annapurna, a quick summation can be made that Blum succeeded in her expedition and Shackleton failed. But this is a shallow view, not considering the nuances and actual experiences of the trips. Ernest Shackleton set out with his crew in 1915 to be the first expedition to cross Antarctica, but in fact, he never set foot on the continent. While failing at his initial goal, he was a highly successful leader and kept his 28 men safe for close to two years, while they were trapped on the ice floe and then, after the ice gave way, when they were paddling hundreds of miles across open seas in small, wooden lifeboats. He then completed the treacherous journey across South Georgia Island to reach a town and resources necessary to rescue his other men. All of his men were rescued alive and safe and all were able to return home to their families. In compar ison, Arlene Blum set out from the United States in 1978 with 9 of her teammates as the American Women's Himalayan Expedition – the first all-woman group to attempt to climb Annapurna. Though their expedition was too often hazardous, it didn’t have the same level of urgency, because at any point during their climb, the group was at liberty to descend. Blum struggled with her role as the leader of this group of highly independent women. She too often hesitated and showed her lack of confidence, which in turn led to many problems within the group and with the hired Sherpas. On October 15th, 1978, two members of the expedition, along with two Sherpas, reached the summit of Annapurna, fulfilling the goal of the group. However, two days later, on Octobe... ...ew to the path of being trapped by the ice, he excelled at his decision making. He didn’t believe that one should look back at past mistakes and waste time on regrets, indeed, â€Å"Shackleton never wasted time or energy lamenting things that had passed or that he couldn’t change (Morell, pp. 145).† As Shackleton himself said, â€Å"A man must shape himself to a new mark directly the old one goes to ground (Morell, pp. 145).† This ability to shift quickly and react to new circumstances served him and his crew members well and allowed all of them to save themselves from their icy trap. As Dennis Perkins says in his book, Leading at the Edge, in reference to the last leg of Shackleton’s expedition, â€Å"Their heroic journey across South Georgia Island had saved their shipmates. It remains a tribute to unremitting effort—and to the tenacious creativity at The Edge (pp. 148).† Expeditions to Antarctica and Annapurna Essay -- Comparison, Shackleto When taking a quick look at the two expeditions, one led by Ernest Shackleton to Antarctica and the other led by Arlene Blum to climb Annapurna, a quick summation can be made that Blum succeeded in her expedition and Shackleton failed. But this is a shallow view, not considering the nuances and actual experiences of the trips. Ernest Shackleton set out with his crew in 1915 to be the first expedition to cross Antarctica, but in fact, he never set foot on the continent. While failing at his initial goal, he was a highly successful leader and kept his 28 men safe for close to two years, while they were trapped on the ice floe and then, after the ice gave way, when they were paddling hundreds of miles across open seas in small, wooden lifeboats. He then completed the treacherous journey across South Georgia Island to reach a town and resources necessary to rescue his other men. All of his men were rescued alive and safe and all were able to return home to their families. In compar ison, Arlene Blum set out from the United States in 1978 with 9 of her teammates as the American Women's Himalayan Expedition – the first all-woman group to attempt to climb Annapurna. Though their expedition was too often hazardous, it didn’t have the same level of urgency, because at any point during their climb, the group was at liberty to descend. Blum struggled with her role as the leader of this group of highly independent women. She too often hesitated and showed her lack of confidence, which in turn led to many problems within the group and with the hired Sherpas. On October 15th, 1978, two members of the expedition, along with two Sherpas, reached the summit of Annapurna, fulfilling the goal of the group. However, two days later, on Octobe... ...ew to the path of being trapped by the ice, he excelled at his decision making. He didn’t believe that one should look back at past mistakes and waste time on regrets, indeed, â€Å"Shackleton never wasted time or energy lamenting things that had passed or that he couldn’t change (Morell, pp. 145).† As Shackleton himself said, â€Å"A man must shape himself to a new mark directly the old one goes to ground (Morell, pp. 145).† This ability to shift quickly and react to new circumstances served him and his crew members well and allowed all of them to save themselves from their icy trap. As Dennis Perkins says in his book, Leading at the Edge, in reference to the last leg of Shackleton’s expedition, â€Å"Their heroic journey across South Georgia Island had saved their shipmates. It remains a tribute to unremitting effort—and to the tenacious creativity at The Edge (pp. 148).†

History 108 †Early American History Essay

The quarrel between the British and the Americans lasted for less than three years. It began in 1812 and ended in 1825. When the war was through the side of the British lost approximately 1, 600 troops and the United States lost about 2, 260 of its troops. Ex US-president Madison declared war in order to protect US ships from being searched by both the British and the French. Some people believed the war to be a means of gaining US independence and protecting its honor from the disrespectful British. However, the war ended in a draw since both sides are not properly equipped for war. At the time of the Napoleonic war both French and British alike prohibited the existence of neutral trade. Even though the war between France and Britain had affected the American trade, the Americans still tried to remain neutral. However, the British did things which provoked the Americans especially when the British seized about 8, 000 US sailors. The British made it their business to impress American ships and employing people from the ship under the British navy. They tried to justify their actions by claiming that they are only getting the men under the rule of the monarchy. However, that particular statement of the British had been a lie for they have employed more than 6,000 of the American citizens under their services 1. The attack of the British vessel, Leopard on the US naval frigate Chesapeake resulted in a calamity and is one of the causes of the war. The Leopard demanded to search Chesapeake for British deserters, to which its captain, James Barron firmly denied the particular demand. This resulted in to an attack which killed lots of Americans. In response to the event, Jefferson banned the British from American waters and he also ordered that the British stop their search on American ships. Even though Great Britain apologized for their actions they still refused to give way to the demands of the United States 2. On June 18, 1812, war had been declared by the Americans to the British. The Americans had many reasons for declaring a war such as the seizing of American sailors by British vessels, the French and British restriction on neutral trade which greatly affected the US economy, and the military support of Great Britain on Native Americans in protecting their lands. Great Britain attempted to prevent the war by withdrawing their trade restrictions; however there is no turning back for the Americans especially since they already viewed that particular war as a war for their independence. However, there are other primary reason why the war still continued and it is the wish of the Western and Southern Americans to drive the British and the Spanish away from North America. However, as mentioned earlier, neither side is prepared for a war and it is the primary reason why the war ended in a draw. The British had most of its army on Peninsular War and they are very preoccupied with the Napoleonic war as well as their war against France. The United States on the other hand, are hard put by the fact that their military leaderships were weak. This particular weakness could be seen on the numerous attempts of the United States to infiltrate Canada. None of those attempts succeeded in spite of the fact that they had been fighting only a small British force. Another major problem which plagued Americans during their time is the minority of their financial and logistical resources. These had only been some of the reasons why neither the British nor the Americans won the war of 1812 To conclude, the war began because of the numerous abuses the Americans have had to suffer under the British navy as well as for the interest of the Americans to drive the British and the Spaniards away from Florida and North America. However, since neither force is ready for the said war, and since both sides are preoccupied by other major concerns the war ended in a stalemate. Reference: Henretta, James A. , David Brody, and Lynn Dumenil. America – a Concise History. Vol. 1 St. Martin’s Press, 2005. Microsoft Encarta Online Encyclopedia. â€Å"War of 1812. † (2007), http://encarta. msn. com/encyclopedia_761571913_1/War_of_1812. html.